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The gift shop for the rest of us.
A curated golf gift store built by — and for — the 74% of golfers who can't break 90.
In 2024, the National Golf Foundation found that only 26% of amateur golfers consistently break 90. Five percent break 80. Less than one percent break 70.
So who's the rest of the golf industry building for?
Premium drivers. Per-yardage analytics. Country-club apparel. Influencers in performance polos breaking down launch angles. It's all aimed at the 5%.
The other 74% — the weekend hack, the foursome buddies, the Saturday-morning slicer who lost three balls on the front nine and laughed about it — gets ignored. Or worse: gets sold gear that pretends they're someone they're not.
That's the gap we fill.
"Brilliantly dumb golf. Curated by the rest of us."
How we know the 74% exists
Because we built a product for them first.
Golf Cheat Sheets — a pocket-sized waterproof reference for swing thoughts, club distances, course-management tips — is our flagship. We made it for the player who can't remember everything mid-round. The player who shoots 90+.
It earned 1,200+ verified Amazon reviews and a Best Seller badge. Every one of those reviews comes from someone who knows exactly who this product is for.
The Dude Golf Company gift shop extends that same audience to a wider shelf. Same voice. Different products.
"You're being too hard on yourself. Don't be so hard on yourself. You're not that good."— Ty Webb (Caddyshack, 1980). Still true. Now on a hat.
What we believe
Golf is humbling. Most amateurs aren't great. That's the joke. That's the whole brand.
The country-club archetype takes itself seriously. We don't. We side with the buddy who tops his drive 30 yards and pretends it was on purpose. We celebrate the wife shopping for a husband she knows is a mediocre golfer with a great attitude. We love the foursome that loses 12 balls between them and still finishes ahead of the group behind.
Every product in this store has to clear one test: would my buddy actually use it past Sunday? If yes, it stays. If no, it gets cut. We don't merchandise closet-stuffers.
And we don't make most of this stuff — we just find the funniest of it. Curation is the moat.
The numbers we're built on
26%
break 90
NGF 2024
5%
break 80
NGF
215y
avg drive (PGA: 297y)
R&A/USGA
82%
of execs admit cheating
Cybergolf survey
29M
US on-course golfers
NGF 2025
1,200+
reviews on Cheat Sheets
Amazon
Who runs this
I'm Robert. I shoot in the 90s on a good day. I started Dude Golf Company because my brain wouldn't shut up over the ball — that's the problem Cheat Sheets solved. 1,200+ Amazon reviewers later, I realized the same audience needed more than a pocket card. They needed a whole gift shop that didn't pretend they were Rory.
So I built this. Every gift in here is something I've either bought for a buddy or have considered buying. The curation is the value. The voice is the same one I use when I'm chirping the guy I lost to by four strokes.
— Robert, founder. Handicap: 18.4 (on paper). Reality: 22 with mulligans.
Welcome to the 74%.
Join The 90s Club — get 30% off your first order, plus early access to drops and weekly chirp emails (zero golf instruction, promise).
Our company
Dude Golf Company is the customer-facing brand of 14412851 Canada Inc., a Canadian federal corporation incorporated in 2022 and headquartered in Halifax, Nova Scotia. We're a small, founder-run business — one operator (Robert Matuk), a handful of trusted print and fulfillment partners, and the inbox you reach when you email us.
14412851 Canada Inc. also operates our sister storefront at golfcheatsheets.com — home of the Golf Cheat Sheets flagship product. Both stores share the same Canadian corporation, the same founder, the same Halifax mailing address, and the same person reading and replying to customer emails.
Mailing address: 14412851 Canada Inc., 1101–1325 Lower Water Street, Halifax NS B3J 0L1, Canada
Email: robert@dudegolf.co
Phone: +1 (902) 440-5905
Founder: Robert Matuk